The acquisition of "prestige"

If the older generation is expressed in the sublimation of this increased interest in the acquisition of "prestige" of things, that the youth is transferred to the sphere of social rebellion and feelings of social protest. The craze for rock - one of the reflections of the process.
Naturally, the "silent generation", dubbed as the U.S. Youth 50s, more than satisfied with the ruling elite of American society than the generation of the 60s, which organized noisy demonstrations against the Vietnam War, civil rights, for constitutional liberty.
Rock 'n' roll, it seemed, at first led away young people in a bustling, yelling, but, in general, safer world. The American magazine "Time" once quoted one of twenty American: "Sounds like you embalm. They make you deaf and dumb. You do not want to talk. " It was.
But then there was the opposite. Coming out of control "adult", the rock turned to themes of social protest.
However, in the development of rock 'n' roll got the "business of business" - commerce. With the help of his most powerful weapon - Advertising - Commerce immediately took control of rock 'n' roll, powerfully defining fashion of a particular singer, on this or that song.